Introduction of backlink
A backlink also referred to as an “inbound link” or “incoming link” is created when a website links to an external website. It can be in the form of an image or text.
Example: If website A has a link directing to website B, then website B is called to have a backlink from website A.
Backlinks are considered of importance in SEO mainly as almost all search engines including Google use it as a factor for ranking websites in their search results. Webpages with authentic backlinks have a higher probability to be ranked in top-most position in search engine results. Not only through indexing. Backlinks also help in increasing traffic through referrals. Referrals get underrated while talking about SEO but it is another major may a website can get high impressions.
If a webpage has numerous organic backlinks, the links only do the website well. The main reason search engines rely on backlinks for ranking is to determine how popular and trustworthy your website is.
But, if your webpage is attached to spam or low-quality backlinks. Your website may be subject to get penalized.
To determine authentic backlink from non-authentic, Search engines often examine both the referrer and the referent with criteria of:
- Are websites related to one another?
- Is the number of backlinks given to the referent suspicious?
- Does the referrer have high Domain authority?
- The backlink given by the referent doesn’t have any strings attached to it?
If the answers to these questions are yes, yes, yes and yes.Your website has a high probability of getting a superior rank in search results.
Importance of backlinks for travel site
Googles algorithm has always known to be complex but backlinks have always stayed. No matter from its early days till now it’s still one of many factors Google uses for its rankings.SEO and backlinks are parallel to one another, with the latter determining the power of another. Hence, backlinks hold a primary spot in the ranking for your travel website marking its importance.
There are millions of websites fighting for impressions per day. As per search engine people, 60% of clicks go to the top three websites in search engine results whereas 75% of the users never click past the first page of search results. So, if your website fails to get an initial spot you can expect it to get null to minimal traffic.
Further, ask yourself these questions
- How many time do you click on the first link of the search result?
- How many times have you clicked past the second page?
You will have a realization of how important the initial spot is to your website.
Like any other websites, there are millions of travel websites contending to gain the top spot in the search page. No matter how much quality content you have in your website if it doesn’t get an early search spot no one’s going to look at it.
In this competitive digital age, you have to work further more to ensure your website gets the traffic it deserves. As, traffic is the factor that determines the future of your website.
What goes hand in hand on traffic is Search engine optimization, which is highly dependent on Backlinks.