Have you ever wondered how you could rank your website in the first page of Google? There are some little easy tips no one would ever bother telling you. Here, are some few tips to get your blog to a much wider audience of enthusiastic travelers.
Let me get you started on a simple fact, about more than 70% of people wouldn’t even think of viewing contents on Google’s second page, no matter how better that content is rather than the one displayed on the website’s first page. To get you started on this, you need to get familiar with this word ‘Search Engine Optimization’ or ‘SEO’, which is basically a set of rules and techniques that helps, incredible bloggers like you to get your content to much more audience by getting high ranking in search results.
Using SEO includes techniques like making and editing contents and publishing contents targeting mainstream media, which means it’s bound to change its need every day but the basics to it are pretty much the same.
Here are some ways, to help you get started with
Make your site compatible for every device:
After decades of developments of different computer devices, your PC and your laptop isn’t the only medium, people are accessing your website through. People, especially travelers walking down the street are more likely to book a hotel room, buy a ticket or view your content by using a much more compatible device, such as mobile phones or their iPad’s rather than their bulky computer.
This might include some tips like reducing your website’s load time, avoiding using simpler font and small touch elements, and using responsive website design. To check whether your page is compatible to different websites or not, try testing the Mobile-Friendly Test tool by Google.
Post Long & Wider Range of Contents:
Google has shown that longer content, containing around maximum 2000 words and minimum of 1000 words, helps to improve the ranking of the article on Google boost its exposure.
Longer your content, much higher the chance of it being recognized as an authentic and more relevant content by Google than the one with concise and shorter text.
While writing your article, start of by researching the audience you’re targeting and the things you are writing about. See what your competitors have written about, and find new content that would make your blog more relevant and interesting for the users. This must be specially considered by travel websites, as any place or locality is going through some sort economic or social changes, on a daily basis.
Also, the use of proper grammar and easy language should be impeccable for a perfect piece. Articles having numbers of such errors indicates carelessness, incompleteness and lack of knowledge on the writer’s side, which makes the content less more authentic and relevant.
Choosing the right competitors
What a lot of travel websites are doing wrong today is competing with much bigger websites or companies with much higher economic value than theirs. So for this one, every successful travel website owner would ask you to go niche. By this, I mean targeting your audience to specific products and services. For example, instead of exclusively offering an entire package of tickets, hotel rooms and accommodation services, consider narrowing it down into one service such as ticketing or anything you’re really good at.
Also, check how their social media campaign is. Are they high in likes and followers? If so, keep in mind Google tracks those activities and thus gives them more opportunities.
Choosing the right Keywords
Since you are running a travel website with the purpose of helping travelers with their travel plans. You must think about choosing the right keywords. Your keywords must be appropriate and service specific. If you are providing hotel room bookings in New York, you can help your customers to ‘book a hotel in New York’, that’s what a keyword is, a keyword you should be using. With keywords, you specify how a future client could be going to the internet to fulfill their needs and how you could attract them to you, to help them fulfill their needs.
Test tools like Google’s Keyword Planner, to find keywords that have a less number of searches with less competition, but much higher relevancy. Let your keywords be service-specific, and once it gains some higher ranking it will bring some amount of traffic to your website.
Use of Colorful Visuals by Optimizing it
It’s a travel website, and nothing works wonder than a picture of a place a traveler is visiting. Make sure you use pictures that are unique and their file names includes the targeted keyword in your website which must be your image’s Alt Text. Doing so, increases the visual optimization the content and helps creating a clearer picture for the search engines for relevancy of your visuals.
Photos and especially high quality videos often leaves a powerful image on the viewers than boring long texts. Since, it’s a travel website and your clients are navigating themselves to relieve the beauty of a certain location they’re waiting or thinking of visiting. What else way to convince them visit that place and use your services to help them to. The words here will do the complement work and the let the visuals be the real boss. This will also make the website more appealing which should boost your overall ranking.
Promote on Social Media
Promoting your content is important to let people know of your work and to improve your web traffic. You have different options for that, they are people making a career out of it. Ask any popular social media user who meets your requirements, and ask them to help you.
Help yourselves by creating a social media account and improving your website’s traffic and relevancy by being active on services like Instagram, Facebook, Snapchat and Twitter.
With services like LinkedIn and Quora, contact any popular & influential bloggers, who have accomplished amazing feat in their area. Connect with people who share similar content like yours do, and collaborate and work together by helping one another to boost your services.
Staying updated with Google’s algorithm
Google updates its search algorithm named Pay Rank frequently. For example, on October 2019 Google announced it’s the BERT Update, which is the biggest change to Google search in the last 5 years. BERT models help understand search queries, which has now impacted both search rankings and featured snippets and BERT (Bidirectional Encoder Representations from Transformers). These kinds of changes must be look upon on regular basis to understand the complexity of your website’s ranking.
Use Of Internal Links
Website with a large number of pages must have an internal link structure and a website built with different links. It’s recommended that no two pages must be further than three clicks away from one other for a better user experience. The best way to ensure this is to put up a site navigation with help of different links.
As we said earlier, any website is built on links, so links are a important for better SEO ranking signal. There are three kinds of links to think Google recognizes and they are: Inbound links, outbound links and internal links. All of them has their different use and purposes which must be properly studied.
Guest posting on relevant blogs and Connecting with Audiences:
Guest posting is a technique where a blogger posts their content in a third party website to promote themselves or their brand. Guest blogging can be a mutually beneficial: publishers want content to for their audiences, while new struggling bloggers need a platform to promote their existence. To get yourselves started, find a very informative and interesting relevant topic to write a post about. For an example, a medicine related information on a clothing website is going to get rejected by the publishers, so it’s important to know what type of audience you are targeting and what your objectives are. Make sure you hear and ask readers what their needs are, and answer them with proper guidelines to help them trust more on you and the different services you provide.
Be Patient & Follow Google’s guidelines:
Ranking higher needs a lot of lengthy quality contents which requires a lot of hard work and determination more than that it requires patience. Follow Google’s guidelines regarding keywords, backlinks and promote your business and at the same time start earning from the site you’ve created. Make sure, any of your content is yours own and is not plagiarized from your competitors. Doing so, might sometimes create a legal problem to you. It takes almost a year, to make yourself visible in google with constant updates of contents on your sites. Sometimes ranking higher, might take you less than a month or so. The key to the success is understanding and following Google’s algorithm and Guidelines.